THIS TIME IT’S PERSONAL.

CALIFORNIA RADNESS 2.0

Part experiential marketing agency, part content studio, part brand—but above all, a lifestyle.

This is a true passion project of Chris Schierholtz and Arthur Alvarez, years in the making.

Together, they’ve produced MTB, gravel bike, and trail running events, partnering with standout brands like lululemon, Arc’teryx, Sunski, Equator Coffees, Best Day Brewing, and Giro.

Event Production / Content Creation / Partnerships

“My goal has always been to use this as a platform to build community, to learn and grow, to bring in rad brands, and to get more people active outside,” says Schierholtz.”

— CHRIS SCHIERHOLTZ